The benefits are clear: cost reduction, flexibility, enriched content, multi-format immersive fan experiences. While sports stars are delivering against their opposition week in, week out, Tata Communications is following suit by championing content production in a way that is truly transforming the industry.

“Being able to leave 30 people out of a travelling team of 250 in Barcelona not only allows for cost savings of 10-15% but it’s also very important for efficiency, productivity, creativity, quality of life and staff retention”

Sergi Sendra - Senior Director TV Production Dorna Sports